Sponsored by
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Stay Inspired
Something happened last week that could change how millions of people shop online. And most people completely missed it.
Shopify flipped a switch and made every store on their platform discoverable inside ChatGPT.
Here's what that means in plain English. When someone asks ChatGPT "what's a good birthday gift for my mom who likes gardening," ChatGPT can now show them actual products from real Shopify stores. With real prices. And a real checkout link. The person never has to open Google, never has to browse Amazon, never has to visit a website. They just ask the AI, see the product, and buy it.
It's not just ChatGPT either. Shopify connected their merchants to Google's AI Mode, Microsoft Copilot, and the Gemini app all at once. They're calling it "Agentic Storefronts," and it went live for all eligible US merchants on March 24th.
The craziest part? Most merchants didn't have to do anything. If you have a Shopify store, your products are already showing up in AI conversations. It happened by default. No app to install, no settings to change, no extra fees.
Think about what this means for how we discover products. Right now, if you want to buy something, you either Google it (and wade through ads), ask a friend, or scroll social media hoping something catches your eye. Shopify is betting that within a few years, people will just ask their AI assistant and buy on the spot.
For small business owners, this is potentially huge. You no longer need a massive advertising budget to get discovered. If your product is genuinely good and well-described, an AI chatbot might recommend it to someone who's looking for exactly what you sell.
Even brands that don't use Shopify can get in. Shopify launched something called "Shopify Catalog" that lets any brand list their products and get discovered through these same AI channels.
What this means for you: If you sell anything online, your products might already be showing up in AI conversations. If you're a shopper, try asking ChatGPT for product recommendations next time you need to buy something. You might be surprised how good the suggestions are. Shopping is about to feel a lot more like talking to a knowledgeable friend and a lot less like scrolling through endless search results.
Prompt of the Day
The "Product Description Upgrade" prompt:
Here's my current product description:
[Paste your product description]
Rewrite it so an AI shopping assistant would recommend it to the right customer. Make it:
1. Specific about who this is for and what problem it solves
2. Clear about what makes it different from alternatives
3. Natural-sounding (not keyword-stuffed)
4. Under 150 words
Also suggest 5 questions a customer might ask an AI chatbot that should lead to this product.
Now that AI chatbots are recommending products, your descriptions need to work for both humans AND AI. This prompt optimizes for both.
Try it today --> If you sell anything, update your product descriptions using this prompt. Your products are already in AI chatbots. Make sure they're saying the right things.