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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Stay Inspired

Last week, Jensen Huang, the CEO of Nvidia, sat down with podcaster Lex Fridman and said five words that sent the entire AI industry into a meltdown:

"I think we've achieved AGI."

AGI. Artificial General Intelligence. The thing every AI company has been racing toward for decades. The idea that AI can think, reason, and solve problems at a human level across any domain. Not just writing emails or generating images, but genuinely thinking like a person.

And the CEO of the company that makes the chips powering virtually every AI system on the planet just said... we're there.

But here's the thing. Not everyone agrees. In fact, most AI researchers don't.

The context matters. Fridman asked Huang a very specific question: Could AI create and run a technology company worth $1 billion? Huang said yes, that's possible right now. A Claude model could "create a web service, some interesting little app that all of a sudden a few billion people used for 50 cents, and then it went out of business again shortly after."

That's... not exactly what most people mean by AGI.

The problem is that nobody can agree on what AGI actually means. Is it an AI that can pass every human test? An AI that can do any job a human can? An AI that is truly self-aware? Depending on which definition you use, we're either already there or still decades away.

Mark Gubrud, the physicist who literally coined the term AGI almost 30 years ago, actually agreed with Huang: "Current models perform at roughly high-human level in command of language and general knowledge, but work thousands of times faster." But he also noted that speed alone doesn't equal general intelligence.

Critics point out something obvious: Jensen Huang sells the chips that power AI. The more people believe AGI is here, the more companies will spend on Nvidia GPUs. His company is worth over $3 trillion because of the AI boom. Of course he's going to say we've arrived.

What this means for you: Don't worry about whether we've "achieved AGI." That's a debate for researchers and CEOs with stock prices to protect. What matters is this: the AI tools available to you right now are extraordinarily powerful. You don't need to wait for AGI to start using AI to make your life easier. Whether it's "truly intelligent" or just really, really good at pattern matching, the result for you is the same. It works.

Prompt of the Day

The "Devil's Advocate" prompt:

I believe: [State your opinion on something]

Challenge this belief. Give me:
1. The three strongest arguments against my position
2. Evidence or examples that contradict what I think
3. What someone smarter than me might say I'm missing
4. A question I should be asking that I haven't considered

Don't be nice about it. I want to stress-test this idea, not feel good about it.

The AGI debate shows how easy it is to believe something just because a powerful person said it. This prompt helps you stress-test any belief before you commit to it.

Try it today --> Pick something you're confident about and run it through this. The strongest ideas survive scrutiny.