Let me make this simple:

Prompt engineering is just the skill of giving AI the right information so it can give you the right output.

Think of it like this: AI is a brilliant intern who knows everything but has zero context about YOU.

Your job isn't to be clever. It's to be clear.

The Three Elements Every Good Prompt Needs

Every prompt should answer three questions:

Put them together: "I'm a fitness coach who works with busy parents. Explain why meal prep doesn't have to be complicated in 3 short tips, conversational tone, under 100 words."

That's it. Context + Task + Format = better prompts.

Before and After (Real Example)

Let me show you what this looks like in practice.

Before: "Write a LinkedIn post about productivity"

After: "I'm a startup founder building an AI education platform. Write a LinkedIn post sharing one counterintuitive lesson I learned about productivity while building a company. Keep it honest and conversational, around 150 words, like I'm texting a friend who asked for advice."

Same basic ask. Completely different quality.

The first one gives you generic productivity advice that could come from anyone.

The second one gives you something that sounds like YOU, with your perspective, for your audience.

Your Turn: Try This Today

Here's a simple template you can use right now:

Fill in those brackets with your details.

Try it with something you actually need today—a post, an email, an outline, whatever.

Then hit reply and tell me what happened. Seriously, I read every response and I want to know if this worked for you.

Stay curious,
Brock

P.S. - If this was helpful, forward it to someone who's still treating ChatGPT like a magic 8-ball. They'll thank you.

Want more prompts that actually work? Check out the Promptastic marketplace where creators share their best prompts. https://promptastic.ai/marketplace